Sex plays into one of our deepest human desires. We know that not only fashion and beauty brands have capitalized on it but that even the most conservative companies have slyly relied on it to sell their products.

But after the MeToo and Woke movements, so many shifts have occurred in the way sex has been selling brands. The tables have turned since the old Abercrombie & Fitch or Tom Ford’s Gucci model of yore. But there is a new perspective I think we should all consider when it comes to using this profoundly instinctual and clearly undeniable desire.

Sell your sex appeal to yourself.

Inject the brand that is YOU with hedonistic luxury and playful scandal. Oooooze with glamor and be suggestive to yourself. Catch a second or third glance at your reflection when you pass a mirror or window, and fancy it. The self gaze (as opposed to the proverbial male gaze) is your key to A GLORIOUS DAY.

Invest more time in your appearance in the morning and you may just end up feeling more energized and positive the rest of your day. But something else may happen when you feel sexy to yourself. Bringing out your inner piquant will inject you with more energy and positive vibes that may then resonate in better work, communication, and relationship with others. When you feel suave within, you’ll exude amour and attract it in return. You’ll brim with a life-force energy that is sex. There’s nothing shameful in it. There’s no denying the facts. Sex does sell. But when directed inwardly, it’s quantum.

So join the sex bandwagon and make a greater effort to turn yourself on through how you move, groom, and behold yourself. It takes effort, it takes time, it takes a refusal of idleness. But the power it yields just may surprise (and titillate) you.