Sodium Chloride. That everyday intensely mundane, yet still precious mineral. Yes. Salt. The powerful yet curiously delicate whitish-transparent grain, a preservative and the most political and revolutionary of all crystals. Salt is serious stuff. History proves it. Christopher Columbus’ voyage across the world was funded by Spanish salt production. Salt riots played a central role in the American Revolution. A mere salt tax spurred on the French Revolution, and Mahatma Gandhi led a hundred thousand protestors on his 240-mile salt Satyagraha march. 

But I’m here now to dwell upon another of salt’s glories. I’ll begin with a sprinkling…

Lately, too much politics has come to poo-poo the salt dream. We’ve been told to avoid too much salt. We’ve been told too much salt will render us parched and dehydrated. We’ve been told excess salt causes the body to retain water, leading to swelling in our hands, feet, and ankles. We’ve been told high salt intake can lead to high blood pressure, kidney stones, bone weakness, and a slew of other ghastly things. 

We can believe all the things we’ve been told, or we can do some deep investigating for ourselves.

Contrary to what we’re told, experiments have shown that when mice are given more salt, they burn more calories and eat 25% more to maintain their weight. Since salt stimulates the production of glucocorticoid hormones—which break down fat in the body—this makes sense. Other studies, too, have determined that more salt consumption causes a lower thirst sensation. These suggest we still don’t fully understand the effect sodium chloride has on our body, and that its effects are proving to be much more complex than the information we’ve been led (deceived🤨) to believe. 

[Let’s not forget that companies in on the politics of the food industry have proposed modified versions of salt (table salt) which then justify the negative effects of excess “salt.”]

We might conclude from these studies that increasing our intake of (the RIGHT) salt is beneficial for weight loss when combined with a diet rich in (the RIGHT) fats. And we might further conclude the absurdity of the FDA’s “push15” in pushing for lower salt content in processed foods.

But here’s another twist. There’s yet a new FDA-approved additive in town—Senomyx—which the food industry is loving as it makes low-sodium foods taste saltier. Senomyx, like MSG and all other flavor enhancers, stimulates our taste receptors on a neurological level, enticing us to consume more. But despite being labeled as “artificial or natural flavors,” these additives have no flavor whatsoever.

To no surprise, the FDA devilishly allows these enhancers to be listed, not under their actual name, but surreptitiously as “artificial flavors” or “flavorings.” And even more outrageous is the fact that Senomyx has somehow circumvented the FDA’s typical “safety” approval process🤔. Why? 

The truth about the industry’s new darling Senomyx is that its chemicals mimic or enhance not only savory but also sweet foods, by activating or blocking taste receptors in our mouth. Dear and despairing kindred Anatomists, Senomyx is invading all products near you—soups, coffee, sodas, candy 😱. So beware.

Our bodies fundamentally require salt, and we (Americans) are at risk of not getting enough from our food and may end up insatiably eating and eating and eating to attain the salt we inherently need but which our foods are not supplying. And well, you know what this spells. MORE weight gain for an already generally overweight public.

So on to solutions. 

Clearly, not all salt is created equal. Rest assured, my fiendish salty enthusiasts, there is one we can trust.

Meet CELTIC SALT and all its incredible benefits (many of which I have personally experienced): 

–helps us feel full and retain fluids for longer, because it contains electrolytes like sodium, potassium, and magnesium, which help regulate body fluids.

-maintains electrolyte balance, preventing water retention and muscle cramps

-dissolves kidney stones

-relieves allergies and skin diseases

-alkalizes the body (!!)

-reinforces the immune system

-improves brain function

-eliminates mucus buildup

–helps stabilize irregular heartbeats and normalizes blood pressure.

-nourishes and revitalizes the skin, given its anti-inflammatory properties which soothe redness and irritation.

-helps the body secrete enzymes more efficiently, which can break down carbohydrates.

As you can see, this is no ordinary salt. You can dash it hither and dash it thither repeatedly, without a care in the world. No water retention. No thirst. No worry. Yeah. Every taste bud, every cell, and everyone shall be merry and happy, except of course the FDA and food industry. Awww.