According to The Economist, the ultra-rich are moving away from traditional luxury goods—fine wines, real estate, art, the most sought-after watches. What was once rare and covetable has become endlessly replicable. Scarcity is no longer scarce.

We’ve reached a cultural saturation point. Everything is at our fingertips: goods, information, opportunity even. But what remains elusive isn’t an F.P. Journe Tourbillon, a house in Aspen, a G7500 jet, or a master class in success. It’s Energy. Tranquility. Radiance.

The new luxury isn’t something we can buy—it’s something we feel and embody. The feeling of waking up without inflammation. The lightness that comes from our body working with and not against us. A face that glows without the help of a Med Spa because every cell is buzzing in sweet harmony.

Beauty, vitality, and energy are harder to fake—and impossible to buy. In a world obsessed with accumulation, the rarest thing of all is a body at ease.

So yeah, the ultra-rich may be giving up on luxury assets. That’s cuz real wealth is subtler. A fresh face, a strong and vital body, mental clarity—and, basically, a sick-free existence… These are the new collectibles. These are real status symbols.

There’s no greater luxury than looking and feeling our best. And no material good—no matter how expensive—will ever rival the quiet privilege of waking up well.